We Think About Money Differently
Most financial education focuses on spreadsheets and budgets. We focus on the person behind those numbers and why they make the choices they do.
Started With One Question
Back in 2019, I kept seeing the same pattern. People knew what they should do with money, but they weren't doing it. They'd attend workshops, read books, download apps. Then nothing would change.
That's when it clicked. Financial problems aren't usually math problems. They're psychology problems. Someone earning forty thousand can feel more in control than someone earning twice that, depending on their relationship with money.
So we built something different. Not another budgeting course, but a way to understand why you spend, save, and stress about money the way you do. Once you understand that, the practical stuff gets easier.
What Guides Our Work
These aren't aspirational values on a wall somewhere. They're the principles that shape every program we create and every conversation we have.
Real People First
Financial shame is real, and it keeps people stuck. We create spaces where people can be honest about their money struggles without judgment. Because you can't fix what you can't talk about.
Evidence Over Trends
The finance world loves quick fixes and revolutionary systems. We stick with what behavioral psychology research actually supports, even when it's less exciting than the latest trend.
Context Matters
Someone's financial behavior makes sense when you understand their background, their family patterns, and their current circumstances. We don't do one-size-fits-all advice.
Cassian Thorburn
Principal Financial Psychology Educator
Spent the better part of a decade working in community financial counseling before realizing most people needed help long before they reached crisis point. Started studying the psychology side because the traditional approach wasn't addressing why people got into trouble in the first place.
These days, I develop programs that help people recognize their money patterns early. The goal isn't perfection. It's awareness, then gradual change. I've seen too many people beat themselves up for not being naturally good with money, when really they just needed to understand their specific psychological blocks.
Outside work, I'm probably reading behavioral economics papers or testing new teaching methods with small groups around Bendigo. Still learning, always.
How We Approach Financial Psychology
Everyone's got a money story that shapes how they handle finances today. We help people understand that story, then rewrite the parts that aren't serving them anymore.
Our Method
Pattern Recognition
We teach people to spot their own behavioral patterns with money. Why do you overspend when stressed? Why does having savings feel uncomfortable? Once you see the pattern, you can start to change it.
Small Experiments
Big financial overhauls usually fail. We focus on tiny behavioral experiments that test new approaches without overwhelming anyone. Small wins build confidence for bigger changes.
Long-Term Thinking
Changing your relationship with money takes time. Our programs run for months, not weeks, because sustainable change is gradual. We're not interested in quick fixes that fade by March.
Ready to Understand Your Money Psychology?
Our next program starts September 2025. Spaces are limited because we keep groups small enough for real discussion and individual attention.